Privacy Policies


Your trust is important to us. Thank you for trusting Principle products. This Privacy Policy describes how our website collect, use, disclose and safeguard your personal information. Unless otherwise indicated, Principleasia website follows this Privacy Policy. References in this Privacy Policy to “we”, “us”, “our”, “ELC” are references to the entity responsible for establishing the purposes for the processing of your personal information.

How We Collect and Use the Information

We collect only your necessary information such as name, address, email, phone numbers in order to provide our products and/or services or to proceed with your order and the payment, or to execute or perform our obligations (either in whole or in part) or to fulfill any other purpose described in the Privacy Policy.

We may use the information we have about you as follows:

  • To provide products and services to you, such as fulfilling orders and processing payments, creating, servicing and/or maintaining your account or loyalty program membership, identifying concerns and assisting with product recommendations, and managing current or past purchases.
  • To communicate with you, including to respond to your inquiries or complaints, and to help you place an order.
  • To administer your participation in special events, surveys or promotions.
  • For marketing and advertising, such as to send you postal mail, text messages, email, push notifications or other messages, show you advertisements for products and/or services tailored to your interests on social media and other websites.
  • To operate and understand your use of our websites and mobile applications, such as to remember your information so you do not have to re-enter it, understand your preferred method of purchasing with us; determine what browser and devices you use to visit our websites or mobile applications; and to evaluate and improve our services, advertisements, websites and mobile applications..
  • To operate and improve our business, including to conduct analytics, provide quality assurance and process adverse event or product related claims, conduct research and development, and perform accounting, auditing and other internal business functions.
  • For legal and security purposes, such as to detect, prevent, and prosecute harmful, fraudulent, or illegal activity, loss prevention, identify and repair bugs on our websites or mobile applications, and to comply with applicable legal requirements, relevant industry standards and our policies.

In the case where we will process your personal information for purposes other than those prescribed in this Privacy Policy, which has been informed to you, we will inform you about such additional processing of the personal information, and/or arrange to obtain your consent, if required by the applicable law.

We retain personal information for 2 years.  We restrict access to personal information on a need-to-know basis to employees and authorized service providers who require access to fulfill their job requirements.

How to Contact Us

If you have any questions or comments about this Privacy Policy, or if you would like to exercise your rights, you can contact our Data Protection Officer by emailing us at

If we need, or are required, to contact you concerning any event that involves your personal information, we may do so by postal mail, telephone, email or through a notice on our websites.